

(AsiaGameHub) – Strive Gaming, a contemporary, multi-state, multi-tenanted platform provider dedicated exclusively to the North American sector, has entered into a partnership with Genting’s Resorts World brand in preparation for the operator’s entry into the New Jersey online casino market.
Resorts World manages land-based casino properties globally, with locations in Kuala Lumpur, Singapore, New York, the Bahamas, and Las Vegas. The company is currently planning to introduce an online casino in New Jersey, subject to authorization from the New Jersey Division of Gaming Enforcement.
Under this deal, Strive will supply its industry-leading player account management (PAM) services to Resorts World, which include fraud detection, risk management, and payment processing.
Furthermore, Strive will support the front-end development for Resorts World New Jersey by leveraging its award-winning mobile application. The operator will also be integrated into Strive’s “infinity engine,” a tool designed to increase player lifetime value through operational automation and real-time, contextual engagement.
Strive’s platform is uniquely engineered for the post-PASPA North American landscape, specifically built to address the distinct requirements of operators while maintaining compliance across various state and provincial regulatory frameworks.
Max Meltzer, CEO of Strive Gaming, stated: “I am thrilled to welcome a prominent and highly regarded operator like Genting’s Resorts World to our expanding roster of North American partners. Their choice to collaborate with us for their New Jersey digital debut serves as a validation of our premium platform’s quality.
“We are confident that Resorts World will achieve significant popularity among New Jersey’s online players, mirroring its success in land-based markets globally, and our top-tier platform and PAM services will be instrumental in that growth.”
Robert DeSalvio, President of Genting Americas East, commented: “We have closely followed the success Strive Gaming has achieved across North American markets, which confirms they are the perfect partner for our player account management needs.
“We have been thoroughly impressed by both their technological capabilities and the expertise of their team. They grasped our requirements clearly and are ideally situated to be a vital component of our New Jersey online casino launch. We anticipate a long and successful partnership.”
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