إضاءة دبي

(AsiaGameHub) –   AxiumAI, a creator of agentic AI infrastructure for sportsbooks, has formed a partnership with ComeOn Group to help advance personalisation within its proprietary sportsbook platform.

The alliance aims to improve real-time sports engagement via intelligent automation, facilitating more pertinent and timely interactions during crucial points in the player journey and sporting events.

AxiumAI’s technology has been incorporated into ComeOn Group’s platform to augment its internal expertise, allowing for real-time contextual interactions for both pre-match and in-play events. This initiative follows ComeOn Group’s sustained investment in its proprietary sportsbook, which has included recent upgrades to trading, platform performance, and product features.

This collaboration underscores ComeOn Group’s persistent commitment to enhancing its sportsbook offering through technological advancement, product innovation, and the ongoing refinement of its personalisation features, all while maintaining a responsible and compliant stance in regulated markets.

Adam Lewis, Chief Executive Officer at AxiumAI, said: “We are delighted to assist ComeOn Group in progressing their personalisation strategy. Their robust proprietary platform and clear product vision offer an excellent base for implementing agentic engagement functionalities. We anticipate further collaboration and supporting the subsequent stage of their sportsbook evolution.”

Sherwin Jarvand, Chief Growth Officer at ComeOn Group, said: “Personalisation is a key component in our ongoing efforts to enhance the player experience. We are concentrated on providing relevant and prompt interactions that foster engagement while adhering to our operational duties. AxiumAI’s technology fits well with our current capabilities and integrates seamlessly with our proprietary platform. As we further develop our sportsbook, such partnerships are instrumental in achieving scalable, real-time engagement.”