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(AsiaGameHub) –   Golden Whale—an iGaming industry provider of machine learning-powered optimization and decision intelligence—has entered a partnership with the House Advantage Fund (HAF), co-managed by Discerning Capital & PVX, a specialized firm offering non-dilutive user acquisition funding to regulated iGaming and social gaming businesses.

This collaboration introduces a fresh scaling approach, merging Golden Whale’s predictive AI and machine learning models with HAF’s funding capabilities to equip operators with both the capital and control needed to grow faster—all without diluting founder ownership.

By linking expanded marketing spending to continuously learning optimization tools, operators can unlock greater expansion potential while keeping performance, efficiency, and long-term player value front and center, thereby amplifying growth impacts.

This is achieved by directing investments using predictive insights into player value and churn risk, plus leveraging cutting-edge AI technology to maximize customer value. This creates a stronger connection between acquisition and retention, ensuring increased spending is supported by precise decision-making across the entire player lifecycle.

Eberhard Dürrschmid, CEO at Golden Whale, said: “This partnership ushers in a new growth model for iGaming. Operators have traditionally viewed funding and optimization as separate challenges, but combining the two changes the game. By pairing non-dilutive capital with continuously learning decision models, we’re giving operators a way to grow with greater speed, precision, transparency, and far stronger control over the outcomes that matter most.”

Davis Catlin, Managing Partner at Discerning Capital, added: “Our strategy is clear: we provide financing to companies and partner with other groups that bring expertise to our borrower partners. We’ve gotten to know Eberhard and the Golden Whale team well over the past few years and believe they’ll deliver tremendous value to our partner companies. It’s a clear win-win: by helping companies optimize player behavior more efficiently, Golden Whale enables our partners to generate higher marketing returns and grow their businesses even faster. Through partnerships like this, we can seamlessly offer our borrowers ‘Scale in a Box’—complete with capital and best-in-class tech partners.”