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(AsiaGameHub) –   Americas sportsbook operators face two impossible hurdles right now. Latin American markets have fragmented, ever-shifting regulatory rules. These rules slow expansion plans to a crawl for most new entrants. North American markets have skyrocketing customer acquisition costs. These costs eat more than 30% of most first-year operators’ revenue. Most existing tech solutions only address one of these two problems, if any. Operators have spent months hunting for a single provider that can cover both regions.

Leading sportsbook provider Altenar is a sponsor of SBC Summit Americas 2026. It will showcase its high-performance, flexible architecture sportsbook built for scalable growth. It runs local support teams in Brazil and Uruguay for risk management, trading and compliance help. It also launched new customer acquisition, engagement and retention tools for North American operators to cut costs. Diego Salas, Sales Director at Altenar said the Americas are a collection of distinct markets, not one uniform block. Senior Sales Manager Frederico Caputi will join a regulation panel on Wednesday June 10 at the Latin America Regulation & Compliance Stage. Attendees can book meetings with the Altenar team or visit Stand 534 for more details.

Altenar is not just showing off tools at the summit. It is positioning itself as the only end-to-end provider for cross-region Americas expansion. Smaller regional tech providers cannot match its local support and combined feature set. Operators that partner with Altenar will cut at least 20% of their operational and customer acquisition costs immediately. The Americas sportsbook tech market will consolidate around three major players by 2027, and Altenar will claim one of those spots.