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Yaspa, a top fintech firm focused on payments and identity solutions, has announced the hiring of Justin Fears as its US Director of Enterprise Sales.

(AsiaGameHub) –   Fears comes on board as the company is expanding rapidly worldwide and will spearhead Yaspa’s strategic commercial growth in North America.

Operating from Yaspa’s Atlanta office, he will oversee the company’s expansion across North America, assisting gaming operators in updating their payment systems with real-time bank transfers, smart transaction solutions, and cutting-edge payment innovations. He will collaborate with Yaspa’s recently strengthened US and global commercial leadership to grow strategic partnerships and market uptake.

Fears possesses over 18 years of specialized expertise in payments, fintech, SaaS, and gaming-specific AML compliance. He has earned a reputation for connecting new technologies with tangible business results. Before Yaspa, he served in senior roles at notable companies such as Kinectify, First Data Corporation, Glory Global Solutions, DiTronics Financial Services, NEXGEN Technology, and CASINOMONEY. At Kinectify, he was instrumental in driving the adoption of AI-powered AML and KYC solutions designed for the casino sector. Fears is also a former member of the United States Air Force.

James Neville, CEO of Yaspa, stated: “We are thrilled to have Justin join us as we increase our presence in the US market. His profound operational knowledge of financial infrastructure for gaming, compliance tech, and enterprise sales leadership is a tremendous asset. His hiring reinforces our local team and highlights our dedication to aiding North American operators in cutting costs, minimizing fraud, and improving the player experience via open banking.”

Fears commented: “Joining Yaspa at this pivotal point in its growth is exciting. The fusion of open banking, novel payment solutions, and intelligent transaction data offers a major opportunity in the US iGaming market, especially as operators focus on player experience, fraud prevention, and payment efficiency. Yaspa has developed a unique, innovative platform to meet the changing demands of regulated operators, and I am eager to help grow the company’s footprint and strategic alliances throughout the US.”

Over the past year, Yaspa won the Real-Time Payments Innovation award at the 2025 Payments Awards and was listed among the CB Insights Top 100 Fintechs, a global ranking that identifies the most forward-thinking companies in financial services.

This follows a phase of consistent growth for Yaspa over the last 18 months, which included closing a $12 million funding round in July led by Discerning Capital. This expansion led to the launch of its new US office in Atlanta and the opening of its technology hub in Leeds, UK, in August 2025.