إضاءة دبي

(AsiaGameHub) –  

Xtremepush, the category leader in igaming CRM and loyalty marketing, today announced the launch of XpertOS, a seamlessly integrated, fully live AI platform poised to completely disrupt the industry and reshape how CRM teams will operate moving forward.

Just as the internet search industry underwent a seismic shift following the arrival of ChatGPT, the launch of XpertOS signals a similar transformation for CRM and how marketing professionals work in igaming and other regulated sectors.

Xtremepush customers will immediately be able to advance their capabilities and grow their CRM output exponentially, moving from ineffective add-on tools to an integrated, custom-built AI-powered solution equipped with relevant content and native brand tools. Personalization at scale will be easily within reach, paired with the confidence that comes from governance built into the platform’s architecture by long-time industry experts.

XpertOS’ compliance-first architecture is a three-tiered product solution built to adapt to teams’ operational readiness, starting with the ‘Xpert Assistant’ — a tool that will feel familiar to anyone with AI chat experience, and acts as an entry point for managers focused on ideation and broader strategic planning. ‘Xpert Flows’, the next tier, integrates with core workflow tools including Jira and Slack, and operationalizes the CRM system with human-in-the-loop governance and fully transparent campaign execution.

‘Xpert Crews’ deliver the most advanced support to CRM teams, consisting of brief or goal-driven simulated agent teams that operate autonomously in specialized roles across functions from compliance to copywriting. These trusted ‘teams’ draft campaigns and iterate on them in real time, leveraging Xtremepush’s unique unified data architecture to deliver optimal outcomes that CRM managers can monitor, unpack the logic of, and steer as needed.

Combined, these three tiers allow human teams to deliver on their strategic visions and focus on core objectives of lifting customer lifetime value, reducing churn, and cutting cost per conversion, while delivering higher output without sacrificing execution quality. From now on, creativity is the only limit, not a business’s operational capacity.

This tiered adoption path is exclusive to Xtremepush. It allows customers to find effective solutions that work seamlessly with their existing tech stacks, optimizes headcount output and resource allocation, guarantees content relevance (for example by conducting detailed research into the latest news and odds via custom feeds), and thereby helps teams focus more heavily on high-level strategic goals.

A unique feature of XpertOS, and a critical safeguard for CRM teams, is that compliance is enforced by the platform’s core engine, not by the AI itself, ensuring that AI intelligence and governance functions operate in separate architectural layers.

“This is the end of today’s CRM as we know it,” said Tommy Kearns, CEO and co-founder at Xtremepush. “XpertOS is the sector’s first fully functional agentic operating system, and marks a shift as fundamental as any we’ve seen in this space over the past two decades.

“Thanks to the governance layer built into its core, we firmly believe this will replace the traditional step-by-step manual martech platforms in use today: existing teams handle all critical judgement calls, while the AI handles the heavy lifting work. The work process that will be ubiquitous across the industry in 18 months is available right now.

“XpertOS automation replaces the slow, incremental campaign execution of the past, elevating CRM executives into strategic architects, backed by a hard-coded governance and compliance layer that empowers human-in-the-loop oversight and supercharges personalization, as well as engagement and retention metrics.”

Built with a visual ‘Control Room’ that displays approval checkpoints and interaction logging, XpertOS is purpose-built for use in heavily regulated industries, where compliance and transparency are top priorities.

XpertOS Key Takeaways:

• Find: Identifies commercially valuable customers that CRM teams currently lack the tools to reach.

• Govern: Checks every campaign for compliance before it goes live.

• Scale: Enables CRM teams to run 10x more campaigns without hiring additional staff.

XpertOS is available immediately for Xtremepush’s existing customers, and can be integrated quickly and scaled appropriately for new partners in time for key strategic sporting and campaign events.

Tommy Kearns, CEO & Co-Founder, and Adam Palmerini, Senior Director of Product & Enablement, will host a live webinar titled “XpertOS Live!” on 3rd June, 2026. To register for the event, please visit here.

For more information on XpertOS, visit https://www.xtremepush.com/xpertos