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(AsiaGameHub) –   Virgin Bet is pleased to declare the launch of its operations in South Africa, a move that marks the brand’s first foray outside the UK.

Since its 2019 debut, Virgin Bet has evolved into a top betting brand in the UK. Venturing into the South African market stands as a major growth milestone for the brand, as it internationalizes for the first time. 

Virgin Bet falls under LiveScore Group, a worldwide leader in sports media and betting that includes the renowned brands LiveScore, LiveScore Bet, and Virgin Bet. This South Africa launch reinforces the group’s African presence, extending LiveScore Bet’s established operations in Nigeria.

 Responsible gambling is at the heart of the virginbet.co.za platform, prioritizing player welfare. The brand provides a full set of responsible gambling tools—such as deposit limits, time-outs, and self-exclusion options for all customers—alongside strict age checking processes. These features are backed by dedicated local customer support teams, with additional South Africa-specific initiatives in the pipeline to promote safer gambling, as part of Virgin Bet’s broader corporate social responsibility (CSR) efforts.

 In preparation for the launch, Virgin Bet has been gradually assembling a robust local leadership team to drive its long-term South African goals, including Gail Odgers—recognized as one of iGaming South Africa’s most “influential women in gaming”—as Head of Marketing.

 Virgin Bet operates under its brand mission, “A Good Bet,” which means every bet should be thrilling and rewarding regardless of the result, with players maintaining control and betting responsibly. 

 Virgin Bet is also dedicated to providing customers with outstanding rewards. From betting promotions to exclusive offers within the broader Virgin network, the brand seeks to deliver memorable experiences while keeping betting safe and enjoyable. 

 Gail Odgers, Head of Marketing, Virgin Bet South Africa, said:

“Launching in South Africa is a moment of pride for us. At Virgin Bet, we hold that ‘A Good Bet’ involves delivering exceptional experiences for our customers while taking our duty to players and communities seriously.

 South Africans have a profound love for sport. Whether it’s football, rugby, or cricket, sports are a staple of daily discussion. That enthusiasm is what makes this market so appealing to us.

 Our role is to responsibly enhance that experience, providing memorable moments and outstanding rewards, while establishing a high bar for responsible gambling from the start. We’re focused on building trust and introducing Virgin Bet in a manner that South Africans can feel confident about.”