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(AsiaGameHub) –   Strive Gaming, a modern multi-state, multi-tenanted platform provider crafted specifically for the North American market, has announced a new partnership with leading online casino operator PlayStar.

Under the agreement, Strive will supply its market-leading PAM technology to support PlayStar’s ongoing growth across North America. PlayStar will shift its New Jersey operations from its current player account management (PAM) provider to the Strive platform, with subsequent launches planned in additional regulated regions, including Ontario and Alberta in Canada.

PlayStar selected Strive following a comprehensive evaluation process as it sought a platform partner capable of backing its long-term aspirations across North America. Strive’s exclusive focus on the U.S. market, coupled with the strength and scalability of its technology, positioned it as the clear partner of choice.

Max Meltzer, CEO at Strive Gaming, said:

“PlayStar is a highly ambitious operator with a distinct vision for building one of the top casino brands in North America. They were in search of a platform partner that grasps the realities of operating in the U.S. and Canada and can support them as they scale across multiple regulated markets.

“Our focus on North America, combined with the robustness and flexibility of our platform, made this a natural fit. Both companies are on strong growth paths and share similar ambitions for the region, so we’re excited to support PlayStar as it continues to expand.”

PlayStar Casino has rapidly established itself as one of the success stories in the regulated North American casino market. The company has successfully built meaningful market share and a dedicated player following. Partnering with Strive marks the next phase in its growth strategy as it looks to expand further across North America.

Fredrik Liljewall, CEO at PlayStar, added:

“As we continue to scale our presence across North America, selecting a platform partner with a strong regional focus and the ability to support our long-term ambitions was crucial.

“Strive’s technology, deep understanding of the North American market, and collaborative approach made them the clear partner for PlayStar. We look forward to working closely together as we migrate our New Jersey operations and expand into additional jurisdictions, including Canada.”

This partnership marks another significant milestone for Strive Gaming, which now supports more B2B PAM customers in the U.S. than any other platform provider. The inclusion of PlayStar further strengthens Strive’s growing portfolio of operators and reinforces its position as a supplier of choice for ambitious brands seeking to launch and scale in the North American market.