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(AsiaGameHub) –   RubyPlay, a studio-based content ecosystem, has reinforced its standing in the regulated US iGaming sector by rolling out its premium games in West Virginia, which marks the company’s third state entry.

RubyPlay’s recent expansion introduces its unique portfolio of games to the Mountain State, offering leading US casino brands access to popular titles such as Vegas No Limit Wins SE, Mad Hit® Diamonds, and Mad Hit® Devil.

Operators in the state will benefit from RubyPlay’s distinct content platform, which utilizes shared technology, infrastructure, and distribution channels tailored to specific customer requirements.

Market-specific studios within the ecosystem, such as xSlots, equip online casinos in West Virginia and other regions with localized content, custom-made games, and accelerated time to market.

This launch highlights RubyPlay’s continued growth across the US, coming after successful launches in New Jersey and Delaware. As the company cements its position in regulated markets, the region remains a crucial area for growth and a key component of its overall commercial strategy, with further expansion into Pennsylvania anticipated soon.

Dima Reiderman, CCO at RubyPlay, commented: “Our debut in West Virginia underscores RubyPlay’s continued dedication to scaling across regulated US markets. Every new state provides a chance to bolster our commercial presence while forging connections with top-tier operators.

“Leveraging our studio-driven model, we can equip operators with content that fits their strategy and audience, helping them to deliver more pertinent and unique experiences.”