إضاءة دبي

(AsiaGameHub) –   Leading digital marketing and customer acquisition firm Media Troopers has revealed it’s preparing to enter Alberta’s soon-to-launch regulated iGaming market through a partnership with Alon Segev, Managing Partner, and Ron Segev, founder of Canadian gaming and betting legal practice Segev LLP.

Alberta is set to be Canada’s second province to regulate commercial online gambling, after Ontario did so in 2022. Last May, the province approved the iGaming Alberta Bill, which established a framework for operators to enter the market and created a new iGaming regulatory body—the Alberta iGaming Corporation.

As part of its strategic entry into this new sector, Media Troopers has teamed up with Segev, which will advise the company on regulatory strategy, compliance requirements, and market readiness as Alberta finalizes its operational and licensing framework.

“Alberta represents one of the most exciting emerging regulated markets in North America,” said Shmulik Segal, CEO of Media Troopers.

“Working with Ron Segev and the team at Segev LLP ensures that our expansion into the province will be aligned with the evolving regulatory framework and positioned for long-term success.”

Similar to Ontario’s competitive landscape, Media Troopers is committed to supporting licensed operators in Alberta through localized marketing channels, affiliate partnerships, and compliance-focused customer acquisition strategies.

“Canada’s iGaming market continues to evolve rapidly,” Segal added. “Our goal is to be fully prepared to support operators entering Alberta from day one.”