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(AsiaGameHub) –   A new set of analytics tools enables game studios to find affiliate partners, compare performance against competitors, focus on specific markets, and track content—all within one unified platform

First Look Games (FLG)—a data-focused iGaming marketing intelligence platform linking game studios and affiliate publishers—has introduced FLG Analytics: an all-inclusive marketing intelligence suite that offers game studios never-before-seen insight into how their titles are portrayed, evaluated, and ranked across the iGaming affiliate landscape.

Game studios invest substantial resources into creating and launching games, yet traditionally have had limited understanding of how affiliate websites— which drive a large share of new depositing customers for operators—market those titles.

FLG Analytics fills this gap with five key modules:

• Website Directory – A searchable database featuring over 1,000 verified iGaming affiliate publishers, filterable by country, traffic volume, SEO performance, and keyword relevance, allowing studios to craft targeted outreach strategies.
• Studio Benchmarking – Real-time competitive benchmarking across share of voice, player reach, review volume, and AI-driven sentiment analysis, covering more than 740 indexed studios.
• Game Benchmarking – Title-level performance tracking against rival releases, including review coverage, publisher effectiveness, and affiliate engagement.
• Content Monitor – Instant tracking of all content posted about a studio’s games across the FLG publisher network, with filtering options for site, game, geography, and date.
• Instant Messaging – An integrated channel for studios to contact verified affiliate publishers directly to establish commercial and marketing partnerships, replacing fragmented email and LinkedIn exchanges with a single, dedicated interface.

These new features were developed based on feedback from game studio clients and publisher users, as First Look Games aims to continue delivering value to its partners while scaling its innovative technology platform.

Tom Galanis, CEO of TAG Media and First Look Games, commented: “Game studios spend significant resources building world-class games, but have historically had almost no visibility into how those games are truly presented to players by the affiliate community. FLG Analytics changes that. For the first time, studios can identify top affiliate partners, target specific markets, benchmark against competitors, and track content in real time—all from one platform. We’ve built the studio-affiliate marketing intelligence layer the iGaming industry has long been missing.”

The platform now serves over 1,000 verified publishers reaching more than 50 million casino players worldwide. The case for better affiliate intelligence is clear: affiliates drive between 19 and 95 percent of new depositing customers for operators depending on the market. In the UK alone—where affiliate influence is the lowest percentage-wise—the slots market generates an estimated £798m annually through affiliate activity, translating to an average of £57k per slot game and over £300k for top-performing titles.

Galanis added: “Despite this, there has never been a structured way for studios to understand, evaluate, and engage with affiliate publishers at scale. FLG Analytics provides that structure. Our ultimate mission is to show exactly how valuable individual publishers are to a game studio’s revenue performance—both at the game level and overall.”

FLG Analytics is now available.

Studios can book a demo at firstlookgames.com/analytics or contact the First Look Games commercial team directly.